User Manual


  1. Usage : Using StatCounter
  2. Sign-up : Making your StatCounter account)
  3. Add a project : Creating new StatCounter tracking projects
  4. Installation : Setting up your StatCounter tracker on your site
  5. Tracking code : Setting up your StatCounter tracker on your site
  6. Stats : Review of the various stats for your site
  7. Email reports : Having the stats emailed to you
  8. Configure : Changing your project settings & other options
  9. Access : Adding new users
  10. Importing Google keyword data : The StatCounter code used to record stats
  11. Downloading your stats : Save a copy of your stats to your computer
  12. Upgraded features : Adjusting your log size, email report options & disabling ads
  13. Filters : What filters are and how to use the them
  14. Support : How to contact support or get more info
  15. Definitions : Explaining key terms




This is the basic outline of using StatCounter :

sign up for an account [link]

make a new project [link]

put the tracking code on your site [link]

view which stats interest you and / or setup email reports and have the stats emailed to you



To get started with StatCounter sign up for an account here:

Add a project

Use the link below to create a new project or click "Add Project" in the top light blue menu bar at


For the best tracking results your StatCounter code should be on every page of the site.

How you'll want to install the code depends on what type of website you have. Many sites offer a footer area, sidebar or analytics section that displays on each page. We have many installation guides at the URL below. If yours is not listed please try adding the code into the footer of the site. If that does not work please contact support and we will assist you.

Tracking code

The StatCounter tracking code is what's used to collect stats on your visitors. It must be on any page you want tracked. It can run on any site which allows you to use HTML or Javascript code. The tracking code works for HTTP (unsecure) and HTTPS (secure) connections.

The StatCounter code *can not* be used to track emails.

If needed a new copy of your StatCounter code can be obtained at this URL


Summary - The summary chart provides a basic over view of your stats - how many pageloads, unique and returning visitors your site has gotten. The summary covers the entire life of your project and is never erased (unless you reset the stats). What data is displayed can be adjusted with the controls above, below and to the right of the chart.

Hourly - Like the summary chart but displays the stats in hours (not weeks or months). Unlike the summary chart the hourly report is limited to the detailed stats held in your log and only goes back so far.

Popular Pages - List of the most visited pages of your site.

Entry Pages - Which pages people are entering your site through.

Exit Pages - Which pages people are leaving your site through.

Incoming Traffic - A break down of where your visitors are coming from.

Came From - Ranking of which sites are sending you the most hits.

Keyword Analysis - Ranking of which keywords are bringing in the most hits.

GWT Data - View your Google keyword info [more info]

Paid Traffic - Shows incoming traffic to your website that you have paid for through a Google or Bing ad campaign. [more info]

Recent Came From - The most recent sites to send you visitors.

Recent Keyword Activity - The latest keywords used to find your site. [more info]

Custom Tags - Tracks custom data on your site [more info]

Search Engine Wars - A display of which search engines are used to find your site.

Exit Links - Ranking of the most popular exit links clicked on your site.

Exit Link Activity - List of links clicked that led people out of your site.

Downloads - If your site has downloads they will be tracked here.

Download Activity - Ranking of the most popular downloads on your site

Visitor Paths - Shows the most recent visitors in a chronological view of what pages they loaded (oldest to newest).

Session Length - A break down of how long people are spending on your site.

Returning Visits - Chart displaing the number of first time and returning visitors.

Recent Pageload Activity - Detailed stats about the most recent hits on the site.

Recent Visitor Activity - It displays and lists in great detail the most recent visitors to your website.

Recent Visitor Map - A world map showing where your visitors are from.

Country/State/City/ISP - Break down of your visitors by these metrics.

Browsers - Info on which browsers are most used on your site.

System Stats - Gives an some basic info about the types of devices used on your site.

Lookup IP Address - Search your stats for a particular IP address.

Download Logs - Allows you to download the log file as a spreadsheet.


Email reports

All StatCounter users can have their stats emailed to them and others. Upgraded accounts get access to our customizable report options and can get reports sent more frequently, see link below:


To get to the configure menu for your project open, click the project name, then click "Config" at the top of the left menu.

ISP blocking - Allows you to ignore hits from certain internet service providers.

Edit project settings - Controls the basic project settings : project name, url, IP's who's hits to ignore, time zone, visitor IP masking and more.

IP labels - You can assign a name to certain IP addresses which will show up next to their entries in the stats.

Customize Counter - If you're using a visible counter how it looks can be adjusted here. The total pageload/visitor count can also be adjusted here.

Cookie Opt-Out - Disables the StatCounter tracking cookie from being placed on your visitors browser.

User/Public Access - Add users to your account & control of the stats are public or not



If you need to add additional users to your account you can do so at the URL below:

Importing Google keyword data

In many cases Google search hides keywords visitors are using to find your site.Those entries show up like this : (Keywords Unavailable).

StatCounter can import these unavailable keywords from Google with these steps :
- click on your project name
- click Config at the top left
- click Sync Google Keywords
This only has to be done one time, after being setup it will import the data automatically in the future.Once the stats are imported you can see them under the GWT Data report. More info in our blog post linked below:

Downloading your stats

StatCounter offers the ability to download many of your stats. At the bottom of the reports menu is a link for "Download Logs".For several reports in the upper right corner it says "Log:" and list your log capacity.To the left of that are two small icons. These are links to download the stats for the report you are looking at.The icon on the left with a green X is the Excel spreedsheet, the icon on the right with the red CSV is a plain "comma separated value" spreedsheet file.Under the Summary Chart (bottom left) are links that let you download the info as a spreadsheet or image file.

If you do not have Excel a free alternative called Open Office can be use to open spreadsheet files.Spreedsheets can also be opened online using Google Docs [link]. In Google Spreadsheets you make a new document, then File > Open and select Upload.

Upgraded features

Increased log space : hold more detailed stats which provides a better view of what's happening on the site [link]

More email report options : detailed daily & weekly email reports send the stats you care about to your inbox [link]

Priority customer service : your questions and concerns get addressed fastest [link]

All ads can be disabled : by changing "Banner Option" to disabled (or "Custom Banner" to use your own logo) [link]

API Access : more info at our API site



Filters can be used to show or hide certain hits. For example you may want to only see hits from a certain city or you may want to exclude hits from a certain ISP's.At the top of several reports is a Filter button. If you click this button it will display the various filters available for that report.Please see our blog post below for more info:


You can contact support at the URL below or using the email

Additionally we have a knowledge base with many answers to common questions at this URL:


Detailed stats - Specific info about your visitors such as their IP, location, browser type, and pages they loaded.

Hit - When a visitor opens a page on your site, also referred to as a pageload.

IP masking - Hides the last part of their IP in the stats.

Log - This holds all of your detailed stats. It has a has a finite limit and removes the oldest stats to make room for new stats.

Log size - Represents how many detailed stats can be stored. The free log comes with a log size of 500, so it can hold detailed stats for the last 500 hits. To hold more detailed stats you can adjust the log size at this page.

Pageload - When a visitor opens a page on your site, also referred to as a hit.

Returning visitor - A visitor who has been to the site before and has returned.

Tracking code - The StatCounter code placed on your site to collect stats on visitors.

Unique visitor - Represents one visitor to the site.


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