Traffic Sources

Elevate your digital marketing strategy

See how visitors find your website and create high converting campaigns with a data-informed marketing strategy

See how visitors find your site and which channels are most effective

Analyzing the sources of your website traffic is essential for understanding how visitors are finding your site, which channels and campaigns are most effective, and how to optimize your marketing and content strategies for the best results.

Traffic Sources offers deep insights into your digital marketing campaigns, giving you the confidence to make the kind of data-driven decisions that will increase your traffic and boost conversions.

Monitor campaign performance at a granular level with UTM Tracking

Whether you're using paid traffic, social media or email campaigns to drive traffic to your site, UTM tracking is an essential tool for monitoring the performance of your campaigns at a granular level.

The Traffic Sources report lists all of your UTM campaigns with detailed stats and trends over time.

Track your conversion rate for each individual traffic source

Set your conversion goal to be anything from a completed purchase to a sign up to your newsletter.

The conversion rate in Traffic Sources shows you the percentage of visitors who reached your goal for each individual source and campaign so you can see at a glance how each is performing.